Elan Sassoon was raised in a culture of phenomenal artists that took the art and craft of hairstyling to unparalleled new heights. Today he embraces his own philosophical journey with the same ubridled passion - building salons, developing products and educational resources for the hairdressing community.

“In developing products that are truly healthy for the hair I hope to restore the values that give talented hairstylists a voice in the industry, the products they use and the education they desire. Together I believe we can redefine what it means to work cooperatively for the greater good of our industry and the next generation of hairstylists.”