With more than 20 years of experience in scientific research and product development Williams brings a unique perspective to Sojourn that includes leading the wholesale distribution for one of the largest single line distributors of professional beauty products in the US. At the very core of his success is a commitment to education that is unsurpassed in its ability to bring direct product knowledge to every facet of the beauty industry, including beauty salons, beauty supply stores, day spas and beauty schools.

“For years hairdressers have sought to align themselves with what’s good for clients, the profession and each other, yet each time they begin to make progress they are forced to rethink professional standards. As co-founder of Sojourn, I agree wholeheartedly with Elan that the foundation of a company that is invested in hairstylists is not built upon an exit strategy. From my perspective a professional product is one that is based on superior ingredients and advanced education. More importantly it is one that is dedicated to the people that recommend and use it. Providing a positive environment for hairstylists to ask questions and receive information, a forum that allows professionals to interact and build better business relationships, is high on that list of priorities. When we put the focus on professional development, we not only elevate the conversation, we raise industry standards. Working with the Sojourn team is an opportunity to renew the commitment we all have to our industry and each other.”