Ali started his career with Vidal Sassoon Beverly Hills in 1986 after graduating from Beauty Academy with the goal of joining the education team, which he completed in short order. He has a tremendous passion for education and this passion took him from Beverly Hills to London and many places in between. Ali has been Creative Director of a few prominent salons in the San Francisco area as well as an owner of his own salon. He brings his tremendous experience, un-matched passion for teaching, and style to the Sojourn team.